UI/UX Design
Skidsteers Direct
Website Redesign | 2022
Skidsteer Direct sells heavy equipment machinery. Their demographics typically skewed towards an older male population, yet many components of the website were not cohesive with the end audience.
I revamped the UI/UX of the website leading from 1st principles to focus on large engaging images to help highlight the core features for a demographic that can often struggle with small text display.
The end result was a stylized end-to-end shopping experience to focus on what matters most: driving higher sales & conversions.
Compression Care Center
Website Redesign | 2020
Imagine you have 10,000s of product options to choose from with different confusing names, features, and materials. This was the challenge Compression Care Centered faced. Their catalog had tens of thousands of products, which quickly led to choice fatigue in knowing where to go.
This is where I helped revamp the UX complete with a clean filter interface to guide and direct shoppers to find their unique perfect fit.
In addition to the UX revamp, I provided stylistic UI changes to incorporate soft color palettes that capture a soothing sense of comfort, calm, and coolness.
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Windy Valley Yarn
Website Redesign | 2020
Windy Valley had a website with exceptional SEO & traffic, yet was quite literally decades old and built in the 90s.
I helped provide a 360 degree facelift in upgrading the UI/UX into a clean modern day shopping experience.
I provided best practices for capture conversion rates and walking potential customers through a conscious funnel, turning them into lifelong loyal fans by the end.